About
The applied-AI team behind the people who decide.
We make you the expert on a market you met yesterday — and hand you the work that wins it. So your people win more mandates and bid the tenders worth winning, instead of losing weeks to the digging.
The model
Most firms don’t want another AI tool to learn. They want the work taken off their plate. So we build a custom AI system for your market, and we run it for you. You hand us the brief; we hand back a finished answer, ready to act on.
That engine is already real. We built it for a live Dutch executive-search firm that now runs it every week — feeding our maps straight into client pitches — and turned it into a service any mid-market firm can buy by the outcome, not the hour. The result: a finished market map in 48 hours for a fraction of one analyst’s salary, and one won mandate pays for the whole year.
We’re a two-person team — years of hands-on outbound and AI-build experience between us, no agency layer, no handoffs. You work directly with the people who build and run your system — and you can read a full sample on your own brief before you pay a cent.
Who you work with
The two of us.
Mathijs Bronsdijk
Co-founder
The tech half. Happiest deep in the build — wiring AI and automations together until the whole thing just runs. If it can be automated, he’s already on it.
Bret van Putten
Co-founder
The business half. Lives in the data, the outreach, and the angle that actually wins the work — sharpened across ~200 companies. Loves turning a market into a meeting.
What we hold to
Four principles.
We make you the expert
You walk into the room the most prepared person in it — on a sector you may have met yesterday.
Help, don’t replace
We arm the expert to get credibly smart, fast. We’re your bench, not your judgment.
Information, not advice
We hand you the findings and the sources; the decision — and the credit — stays yours.
You inherit every cycle
Every brief we run makes the engine sharper — so you get the compounded intelligence of every market we’ve mapped, and a profile that gets smarter about your firm every month.
Start
Your next opportunity — found and won.
Tell us the move you’re working on. We build the first one free, on your brief — so you hold the finished thing before you pay a cent.
We take on only 3 new clients a month — and right now, having a custom AI system built and run for you is still an edge, not table stakes.